Blog
Insights and analysis on domain names, brand protection, and the future of the digital landscape.
The Split-Brain Namespace: Why a UDRP Win Won’t Secure Your Web3 Identity
February 10, 2026
WIPO handled 6,282 cases under the Uniform Domain Name Dispute Resolution Policy (UDRP) in 2025. While this is technically a record, the growth curve has flattened.
We are walking into a "compliance gap" where the UDRP may lose its teeth.
Here is why 2026 requires a new playbook before the Next Round lands.
The 5 Critical Milestones to participate in the 2026 ICANN New gTLD Program
December 2, 2025
The world of corporate domain strategy is entering its most critical phase in over ten years. With the ICANN New Generic Top-Level Domain (gTLD) application window scheduled for April; '26, the window for strategic planning and preparation is rapidly closing.
In this guide, I go into more detail following on from my earlier article.
Securing Your Digital Footprint: The Importance of Robust DNS Security and Proactive
Brand Protection
November 5, 2025
In today's digital-first world, a company's domain name is much more than a simple address. It is the cornerstone of your brand identity and a critical entry point for customers.
However, simply owning a domain name is not enough.
Navigating the Next Round of New gTLDs: A Strategic Approach
October 31, 2025
With ICANN's New gTLD round approaching in 2026, corporate brands face a critical decision.
This article outlines a strategic approach to help you evaluate the opportunity, understand the risks, and prepare a strong application.
I discuss the importance of an early business case, the role of a trusted advisor, and key factors to consider before you begin the application process.